Loved by everyone White&Co
Join our community and unlock exclusive offers
Radiant Smile
My teeth were noticeably whiter after just one week. I didn't experience any tooth sensitivity, and I'd definitely recommend them!
Manon H.
Radiant Smile
My teeth were noticeably whiter after just one week. I didn't experience any tooth sensitivity!
Manon H.
Radiant Smile
My teeth were noticeably whiter after just one week. I didn't experience any tooth sensitivity, and I'd definitely recommend them!
Manon H.
Radiant Smile
My teeth were noticeably whiter after just one week. I didn't experience any tooth sensitivity, and I'd highly recommend them!
Manon H.
Sourire éclatant
My teeth were noticeably whiter after just one week. I experienced no tooth sensitivity, and I’d highly recommend!
Manon H.
Sourire éclatant
My teeth were noticeably whiter after just one week!
Manon H.
OUR BEST-SELLER
Whitening Strips
Sarah L.
and 2553 others have bought it
A whiter smile in just 7 days, with minimal sensitivity. A gentle yet effective formula, dermatologically tested.
Fast Delivery • Secure Payment • Money-Back Guarantee
REVEAL A BRIGHTER SMILE WITH CONFIDENCE
A gentle formula that helps remove stains and reveals a naturally whiter smile, without compromising your teeth's comfort
Results in 30 minutes
A visibly whiter smile from the very first application, without a trip to the dentist.
Enamel-safe
A gentle formula that helps remove stains without causing sensitivity.
Removes stubborn stains.
Works deep to tackle stains caused by coffee, tea, red wine, cigarettes and tobacco.
One treatment. One real transformation.
42 whitening strips to bring back the smile you've been hiding.
advanced
technology
Professional-grade quality. Our patented, clinically tested formula delivers dentist-quality whitening from the comfort of your home, while being gentle on teeth and enamel.
Smiles Satisfied
Constance
Acheteur vérifié
Honestly, I didn't experience any tooth sensitivity at all, and my smile looks amazing. I've already recommended it to my friends and family
Lina
Acheteur vérifié
No pain or tingling at all, which is rare for a whitening treatment. It's incredibly gentle
Mouna
Acheteur vérifié
My smile looks so much better in photos. We used them before going on holiday and were amazed by how white our teeth looked. They're incredibly easy and comfortable to use
Julien
Acheteur vérifié
I noticed visible results after the first use. They were easy to apply, and I felt completely comfortable throughout the treatment
Sarah
Acheteur vérifié
I was sceptical at first, but the results really impressed me. My teeth were noticeably whiter after just one week
Thomas
Acheteur vérifié
It was easy to fit into my evening routine. I didn't experience any tooth sensitivity, even after several uses
Approved by Dentists
I recommend White&Co whitening strips for their effectiveness and their gentle care for tooth enamel.
Dr. Claire Montel
Discover Everything You Need to Know
Your Questions
What is White&Co?
White&Co is a range of teeth whitening strips designed to give you a brighter smile while being gentle on your teeth and enamel.
What is PAP?
Our PAP-based formula uses next-generation whitening technology that is gentler and smarter than peroxide. PAP works by targeting and oxidising surface stains at a molecular level, helping to whiten teeth without the use of peroxide. We've enhanced the formula with hydroxyapatite, known for helping to remineralise and strengthen enamel, and potassium citrate, which helps reduce tooth sensitivity. The result is professional-quality whitening that visibly brightens your smile while helping to protect and strengthen your teeth.
Are SmileLab products safe?
Yes. SmileLab products are designed to be safe when used as directed. They are formulated with ingredients commonly used in dental care, including low concentrations of hydrogen peroxide or carbamide peroxide, in line with applicable regulations. They are also tested to help ensure they are gentle on enamel and gums when used according to the instructions.
How often should I use the whitening strips?
There's no need to use them every day. Use the whitening strips once or twice a week, then switch to once a week for maintenance to help keep your smile bright.
How long do the whitening results last?
Results typically last for several weeks, depending on your lifestyle and habits, such as drinking coffee or tea, smoking, or using tobacco. To help maintain your brighter smile, we recommend using the whitening strips once a week for ongoing maintenance.
How long does it take to see results?
Results vary from person to person, but many people notice an improvement after just 30 minutes. Whitening develops gradually, delivering a natural-looking, longer-lasting result.